MESSAGE IS THE MEDIUM

LISA ROVNER AND ALICE HEART ARE MESSAGE IS THE MEDIUM.

OUR DESIRE IS TO RESHAPE BOTH THE CONCEPT AND FUNCTION OF COMMUNICATION.

WE SEE MASS MEDIA AS AN ART MATERIAL, AS A CURATORIAL SPACE.

MARSHALL MCLUHAN CALLED ADVERTISING "THE GREATEST ART FROM OF THE 20TH CENTURY."

AD BUSTERS - INTERVIEW MAGAZINE